Since today is kicking off WWDC, Apple’s yearly developer conference, I figured posting a small bit of something Apple related might be appropriate.  For those that know me well, they know I am not an Apple fanboy - no matter your definition of the word.  I do appreciate some of the design elements they use, and they certainly take design in new directions but I am not sure that those directions are always good.

Salon.com has an interesting article around how they design many of their products.“iPhone pre-launch: Looking “Inside Steve’s Brain”".

The concept of taking iterative design is taking to extremes if I understand what they are saying.  This is usually a luxury that most can’t afford, but if we want to be innovative with our design, and make sure that it is usable, we can certainly get more in than four or five iterations of design.