Usable Patterns

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As more companies attempt to harness “design thinking” to create strategic
advantage, a potential dichotomy may emerge within internal design
departments.

Most corporations have organized their design group in the context of their
product development process. What this amounts to is that the design
department is part of the company’s “assembly line”. Product ideas come in;
they’re scoped, designed, spec-ed, developed, and shipped. Most often the
strategy work has happened before the design department gets involved.

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Welcome to Usable Patterns.

Here at Usable Patterns, we are intrigued by many things. We dabble in project management, requirements management, interface design, as well as GTD principles and Agile methodology.

We are available to help you with your project, whether it being how to best manage it, how to design it, and perhaps most simply, how to get it out the door.

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From the June 19 edition of Business Week…For Lucente, the ethnographer, consumer observation has been a big route
out of HP’s dilemma. Until recently, HP’s merger with Compaq Computer
had produced an unintegrated company with hundreds of isolated
businesses and thousands of products. To help build a unified, creative
culture and reconnect with HP’s customers, Lucente launched a major
research project. He involved members from all departments — design,
marketing, R&D, even outside consultants — to immerse themselves in the
lives and homes of 28 families around the world. The goal was to make
sure that HP was “living and breathing with the customer,” Lucente says.

What the trips showed was that families across the globe were deluged
with information from their phones, computer screens, cameras, and
social networking connections. They were lost, with no idea how to
navigate through the information. To Lucente, the obvious answer was a
steering wheel.

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