“Design as Strategy, Design as Execution”
Luke makes some great observations about “design thinking” and how companies often fail to realize that placing the design team in the middle of their “assembly process” changes the way that designers can think about a product. This can often lead to stagnant, barely changed designs.
Why Usable Patterns?
Welcome to Usable Patterns.
Usable Patterns was originally created to help companies focus on the usability of their products. As mobile devices have become more and more prevalent, we chose to focus on mobile platforms. If your company needs help in developing a mobile application, we can help. We have designed and deployed mobile applications, as well as mobile based websites. Let us help you, on which ever platform you choose, to make a great user experience.
Here at Usable Patterns, we are intrigued by many things. We dabble in project management, requirements management, interface design, as well as GTD principles and Agile methodology.
We are available to help you with your project, whether it being how to best manage it, how to design it, and perhaps most simply, how to get it out the door.
We will post articles here from time to time that will help you in your quest to succeed.
Best of luck to you, and remember we are all in this together.
Same Lucent: The Ethnographer
From the June 19 edition of Business Week…For Lucente, the ethnographer, consumer observation has been a big route
out of HP’s dilemma. Until recently, HP’s merger with Compaq Computer
had produced an unintegrated company with hundreds of isolated
businesses and thousands of products. To help build a unified, creative
culture and reconnect with HP’s customers, Lucente launched a major
research project. He involved members from all departments — design,
marketing, R&D, even outside consultants — to immerse themselves in the
lives and homes of 28 families around the world. The goal was to make
sure that HP was “living and breathing with the customer,” Lucente says.
What the trips showed was that families across the globe were deluged
with information from their phones, computer screens, cameras, and
social networking connections. They were lost, with no idea how to
navigate through the information. To Lucente, the obvious answer was a
steering wheel.
Why Usable Patterns?
Welcome to Usable Patterns.
Here at Usable Patterns, we are intrigued by many things. We dabble in project management, requirements management, interface design, as well as GTD principles and Agile methodology.
We are available to help you with your project, whether it being how to best manage it, how to design it, and perhaps most simply, how to get it out the door.
We will post articles here from time to time that will help you in your quest to succeed.
Best of luck to you, and remember we are all in this together.